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This Will Be The End Of Me

9/12/2012 9:03:37 AM

MobileMe, the $92-a-year service that hosts many Apple users' email, data, contacts, calendars, photo galleries and websites, will cease to exist on 30 June. Here’s what to do now. You could almost hear the sigh of relief when Apple announced last June that it was discontinuing MobileMe and ‘transitioning’ to iCIoud. Itself a replacement for the accident-prone .mac, MobileMe was initially so unimpressive that in 2008 it provoked one of Steve Jobs’ legendary outbursts. Gathering the team responsible for it in Apple’s in-house auditorium, he asked them what exactly the service was supposed to do. After listening patiently to their answers, he asked: ‘Then why the f-doesn’t it do that?’

Many subscribers had wondered the same thing themselves.

Description: Now, after a year’s grace period, MobileMe is officially being superseded by iCIoud

Now, after a year’s grace period, MobileMe is officially being superseded by iCIoud

Yet by the time its replacement, iCloud, was revealed at WWDC 2011, MobileMe had come to underpin much of the everyday Mac and iOS functionality that users relied on. Besides email (serving both @mac.com and @me.com addresses), it synced contacts, calendars, bookmarks and more. It hosted online photo galleries created in iPhoto and websites designed in iWeb. It may have been a pricey optional extra, but for many it was an essential feature of the Apple experience.

Now, after a year’s grace period, MobileMe is officially being superseded by iCIoud. Only six months old, the new, free service is already many things to many people. A fact often overlooked is that it provides the brains behind Seri on iPhone 4S, whisking users’ requests to Apple’s North Carolina server farm and bringing back relevant answers in the bling of an I. More obviously, it’s the spiritual home of your Apple ID, synchronizing purchases between your Mac, iOS devices and Apple TV.

Description: Moving your MobileMe content
Moving your MobileMe content

More visibly, it’s a stable email service with an attractive web interface, an online address book and a synced calendar. It’s the riverbed of Photo Stream, which shows you the last thousand photos you’ve taken on every screen you own. It’s an automatic backup for iWork on iOS, and when OS X Mountain Lion ships in the summer it’ll be an online document repository for all manner of apps, including iWork, Text-edit, and third party tools like IA Writer and Byword.

At heart, then, it’s a tightly controlled and clearly defined set of tools and services that focus on duplicating data between your devices and Apple’s remote servers. You set it up with one tap, and there are no end-user options for configuring it to work the way you want, or any of the software as a service (SaaS) elements that define other cloud offerings like Zoho Office and Google Docs.

“The word ‘transition’ was a little disingenuous. iCloud doesn’t offer web galleries, or website publishing, or an online iDisk”

Perhaps the word Apple chose to describe the journey from MobileMe to here - ‘transition’ - was a little disingenuous. Like the victim of a faulty teleported, you’ll complete this voyage almost instantly, but not with all your extremities intact.

iCIoud doesn’t offer web galleries, for example; nor website publishing; nor the online iDisk that arguably formed the backbone of the old MobileMe. And although there are signs that Apple may be relenting on the galleries feature - a sort of equivalent called Journals has popped up in the new iPhoto for iOS app - there’s still a worrying list of features that didn’t make the cut.

Whatever you think of Apple’s choices, the decision to move up from MobileMe is about to be taken out of your hands. After 30 June, subscribers will be locked out of their accounts at me.com, and while essentials like email will automatically move to iCloud, those discontinued features will simply disappear. So the time for action is now - and in this article we’ll walk you through some of your best options.

If you never signed up to MobileMe in the first place, try not to feel too smug, but do stick with us. With iCloud, Apple may finally have got the hang of cloud computing, and you’ll pick up some essential tips forgetting the most from it - and from the third-party services that, as we’ll see, continue to fill the remaining gaps in Apple’s net.

When it’s time.

Whether or not you take up our recommendations, the fact is that if you don’t act within the next few weeks your content will disappear when Apple brings MobileMe to a close at the end of June. At the very least, then, you should set aside a few minutes to organize the transfer of your data so that it remains available to your Mac and iOS devices after the transition.

Description: Back up your contacts, calendars and bookmarks before moving.
Back up your contacts, calendars and bookmarks before moving

Apple has largely automated the process, and really only needs your permission to get going. Make sure you have a local copy of your important data before going any further, and then point your browser to me.com/move and click the Get Started button. Click Next on each screen as Apple explains which data it will copy across and which services will stop working, then confirm that each of your devices - OS X, iOS and Windows -have been updated to the required minimum level to work properly with iCIoud. If they haven’t, it doesn’t mean you can’t upgrade, but you stand to lose access to services on the incompatible devices. Check, as advised, that your contacts and calendars are up to date on at least one device, and then accept the iCIoud Terms of Service. Finally, click the ‘Move to iCIoud’ button to perform the transfer.

You can still use the end-of-life services, including iDisk, until your account expires on 30 June, even after converting to iCIoud; just log in through me.com as usual, or find things in the same place in OS X. After 30 June, however, unless Apple has an uncharacteristic last-minute change of heart, this will no longer be possible.

 

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