MULTIMEDIA

Nothing Compares To Hue

6/26/2013 3:45:38 PM

Give your movies distinctive impact using custom color grading

The process of color correction may sound like it’s something you use to fix things in your video, but it can be much more creative than that. Also known as color grading, it involves creating a look for your final video that helps add to the tone and message you’re trying to convey.

Beyond the pale: This footage has been shot with a flat color profile to increase its dynamic range, and as a result it looks washed out before color correction is applied

Beyond the pale: This footage has been shot with a flat color profile to increase its dynamic range, and as a result it looks washed out before color correction is applied

Color grading is used in Hollywood movies all the time, but it can be used in smaller-budget projects as well as to help raise the production values and create a more polished and professional-looking final product.

Traditionally, color correction occurs in two stages. Primary color correction is applied to the whole frame, while secondary color correction only affects certain colors in an image. Primary color correction if used to ensure that shots are consistent across a production and make use of the full color space available – so blacks appear black, whites appear white and human skin tones look lifelike.

It’s logical, captain: The Tool Chain in Magic Bullet Looks runs from left to right and is sensibly broken down into five sections that correspond to the video production process

It’s logical, captain: The Tool Chain in Magic Bullet Looks runs from left to right and is sensibly broken down into five sections that correspond to the video production process

Secondary color correction is more creative and is used to give the footage a distinct look. It’s generally applied to specific color ranges so, for example, you can change the background in a shot to make it bluer, without making your star look like they’re extremely cold. You can also apply vignettes, film grain and other analogue artifacts to make the final result look less digital.

If you know the exact look you want from your footage before you start shooting, then it’s best to try to recreate your final look as much as possible in camera – adjusting the settings to tweak the image as its being recorded. This is because very few camera images, but frames every second). Even if they can, the amount of data required to store it is huge.

Digital videos cameras use compression to keep data rates reasonable, and so this puts a limit on the amount of tweaking you can do in post-production before the digital manipulation starts to become obvious. This is especially true of DSLR cameras, as they generally store video in H.264 format, which is heavily compressed, so a lot of the original color data is discarded during the recording process.

If you want more flexibility when it comes to crafting a look for your film later, the next best thing is to shoot using what’s called a flat profile. This increases the dynamic range of the material, which gives you more latitude for tweaking later on, although it can result in noisier footage if you’re not careful. Tweaking the settings of digital cameras is all about trade-offs basically, what you gain with one setting generally loses you something elsewhere.

Punch drunk: The same footage with primary color correction applied results in a punchier image, where the blacks are black and the whites are while

Punch drunk: The same footage with primary color correction applied results in a punchier image, where the blacks are black and the whites are while

There are many ways to shoot flat in camera, from choosing a neutral picture profile and dialing down the saturation, to using bespoke picture styles designed for color grading, such as Technocolor Cinestyle (technicolorcinestyle.com) for Canon DSLRs or Flaat Picture Styles (similaar.com/foto/flaat-picture-styles), which are available for both Canon and Nikon models.

Once you’ve shot your footage and imported it into your editing program, you can start tweaking it to get the look you want. You can perform primary color correction using just the built-in tools in either Final Cut Pro X or Premiere CS6. In Final Cut, the color adjustment tools are in the inspector; in Premiere, the Fast Color Corrector effect includes everything you’ll need.

The built in tools are a great place to start and provide everything you need to get your footage up to scratch and even start building a look for your final production. However, using these tools beyond the basics can be complicated and fairly unintuitive.

An easier way to quickly experiment with different styles for your final video is to use a dedicated plug-in, such as Magic Bullet Looks (from regiantsoftware.com). This is a standalone application that hooks into Premiere or Final Cut, so you can apply effects directly to clips on your timeline. It comes with more than 100 pre-built looks included, which not only gives you an idea of what you can achieve, but can also be used as a starting point for creating your own look.

Endless possibilities: There are more than 100 presets in Look to get you started, which show what you can achieve and can be used as a starting point for your own look

Endless possibilities: There are more than 100 presets in Look to get you started, which show what you can achieve and can be used as a starting point for your own look

It’s not cheap – the full version costs $399 – but it should pay for itself on even a modest project in terms of the time its saves. It’s an incredibly powerful application, but it’s pretty easy to pick up and use. There’s a free version available as well (redgiantsoftware.com/products/all/quick-looks-free), but it only includes 20 preset styles and – more importantly – you can craft your own style for the video you’re creating. If you just use one of the presets as is, then you’re missing out on a huge part of color grading.

The presets are a useful starting point, however, when it comes to crafting a look for your final piece. There’s a thumbnail preview of each one in the gallery, so you can see the final look at a glance. Once it’s applied to your clip, you can see the different components that make up the look and how they’ve been applied.

Perhaps the most useful thing about Looks is what it terms the tool chain. This splits effects into five sections, based on the video production process subject, matte, lens, camera and post. Everything is applied left to right and in an order that makes sense and is quick to grasp. For example, the Fill Light effect emulates a spotlight on your subject and this is applied before something like a vignette, which would occur in the camera lens.

This approach makes the process of deciding what to apply to a shot to create the look you want much easier, as it breaks down the process and lets you concentrate on what you’re trying to achieve at each stage. Once you’re happy with how the effect looks, you can save it as a preset and easily apply it to other footage in your project.

Get the look: Here are three examples from the presets Magic Bullet Looks offers – they are all drastically different, but have been applied to the same starting image

Get the look: Here are three examples from the presets Magic Bullet Looks offers – they are all drastically different, but have been applied to the same starting image

Color grading is an extremely powerful tool, but you still need to shoot good footage to begin with – it won’t make bad acting or a poorly framed, out-of-focus interview magically become usable. It’s also best used sparingly until you know what you’re doing – extreme looks have their place, but unless they’re used for a reason, they’ll quickly look out of place or distracting, which is the opposite of what color grading is meant to achieve.

Remember, too, that tweaking colors won’t be suitable for all projects, especially those with very short turnaround times. Manipulating colors is a very processor-intensive process, and you can expect exports to take between five and ten times as long. This is fine if you have weeks before you need to deliver the final edit, but if you need to get a video online within hours of it being shot, then this extra render time will seriously cut into your production time.

Other than making sure the same shots in a scene match, there are no rights or wrongs to color correction – it’s a creative process, so the key thing is to play around to get a feel for what you can achieve. The more practice you get, the more creative you can be when it’s called for on a specific project.

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