Throughout the last few months, Apple has
been treated somewhat like a red-headed stepchild. The stock prices have taken
a dive and naysayers and competitors have been saying Apple’s previous
innovative style was dried up and that they had nothing new to offer. Time Cook
and the other Apple execs proved them all wrong during Monday’s Apple Keynote
at the WWDC.
We’ll go into all of these changes in depth
in later issues, but today we’re going to take a look at how these new
innovations are going to affect you and your lifestyle, because after all,
that’s what using Apple products is all about. Lifestyle. With every single app
we download, it makes us live our life at little easier or at least with a lot
more fun.
We
have heard rumors of products not being ready and engineers being pulled off of
other projects to help out with iOS 7
Apple made sure they addressed those
naysayers nearly on during the Keynote. A presentation asked how anyone could
be perfect. It mentioned abundance and choices. It told us they were examining
how they wanted their products to make us feel. They suggested we could feel
delight, surprise, love, and connection. They promised that they were going to
simplify, perfect, and start over. Apple assured us that only after they
enhance each life that they touch would they sign their work.
This is actually setting the background for
some of their products not being ready for the rollout. We have heard rumors of
products not being ready and engineers being pulled off of other projects to
help out with iOS 7. That’s okay because it worked well for them before. The
last time they did that was when they introduced the first iPhone.
Every chance the Apple executives got, they
threw in a humorous backstab at their competitors and the detractors. They know
they have winning products, and the suggestion that was hinted at was that the
reason they are late is not because they are waiting to make it prefect. In
fact Phil Schiller even said after a video of the new Mac Pro.
“Can’t innovate anymore, my ass!” Point
made, Mr. Schiller. In fact, after this, Steve “Woz” Wozniak was shown in the
audience, and he looked quite smug as well. After all, it was his and Steve
Jobs’ innovation that started all this.
Mac Pro
So what about the Mac Pro? Why is that
being seen as so innovative? We didn’t get to see much of it except for extreme
close-ups in a video, but what we could see was really impressive. There’s a
lot of technical info here, but just know it’s going to be really, really fast.
The Mac Pro is cylindrical and a dark, dark
grey or black. In volume it’s one-eighth smaller than previously. The real
beauty of this is its spinning base. Do you ever have a difficult time reaching
the cords in the back of your computer? You nearly need to be a contortionist
sometimes to find out if something is plugged in correctly. The new Mac Pro
changes that. It spins on its base so that you can get to the back of it
easily. And the motion detector in it then lights up so that you can see the
plugs and outlets easily. Yeah, I’d say that’s innovative.
The
Mac Pro is cylindrical and a dark, dark grey or black. In volume it’s
one-eighth smaller than previously. The real beauty of this is its spinning
base
MacBook Air
The MacBook Air is an entirely new line of
laptop computers. The biggest change is to the battery life. They are promising
“all-day battery life”. That’s a huge claim that they will have to back up. The
11” previously had five hours of battery life, and now it will have nine,
nearly twice as much. The 13” had seven hours, and will now have twelve hours
of battery life.
As for what that all means in terms of
usage, it will give you ten hours of iTunes movie playback, which we were
jokingly told means that you can watch the entire trilogy of Lord of the Rings.
That’s a lot of Frodo. Everything in it is faster as well.
The MacBook Air is an entirely new line of
laptop computers. The biggest change is to the battery life.
