Optimizing for Vertical Search : Optimizing for Image Search (part 2) - Optimizing Through Flickr and Other Image Sharing Sites

1/17/2011 11:38:50 AM

2. Optimizing Through Flickr and Other Image Sharing Sites

Flickr is one of the strongest image sharing sites in terms of search optimization potential. No other image sharing site has the same level of domain authority, crawlability, keyword-focusing signals, and cross-referencing potential (the ability to link to your website from photo pages).

Note that Flickr does allow you to link to your site, but those links will be NoFollowed. The main benefit to be gained by optimizing in Flickr is that a well-optimized page can rank in the search engines for key terms, and provide you with more than one listing on those terms in the search results.

In other words, you can have your main website rank and get up to two potential spots, and then use Flickr to compete for a third spot in the top 10 results. That is prime real estate and well worth chasing. In some circumstances, the Flickr result may even outrank your main site, as you can see in Figure 1.

Figure 1. Flickr in Google’s search results

In Figure 1, originally posted by Barry Schwartz (, the main site with the listing is (the third result) and the photo of the condo on Flickr is the first result.

Other image sharing sites exist as well, even though they appear to have less potential. The following tips are specifically for Flickr, but most image sharing sites have similar features, so these tips could also work on many of them:

  • When you upload your photos, always add tags. The tags or keywords that you associate with your photo will make the photo findable to users when they are searching and will lend keyword weight to the photo’s page. Enter as many tags as possible that accurately should be keywords associated with your photo. However, make sure you place multiword tags within quotation marks (e.g., “pickup truck”).

  • The Flickr Tag Cloud, Flickr’s user-tag “folksonomy,” generates a good link navigation system for both users and search engine spiders.

  • This should be obvious, but have your photos publicly viewable, not restricted to viewing by only your friends and family.

  • Create a descriptive title for the image. This adds yet more keyword weight to the photo’s page within Flickr.

  • Enter a description under the photo, or write something about the picture.

  • Consider adding a note or two directly onto the photo, particularly if the photo is humorous. Flickr allows you to select a rectangular area and associate some text with it that will appear as a tool tip when users mouse over it. Adding a humorous/interesting note or two may encourage users to participate on your photo’s page, and the greater the participation/stickiness with the page, the better quality score the page may attain.

  • If the photo is location-specific, geotag the picture.

  • Create thematic sets for your photos, and add each picture to the set(s) appropriate for it. This provides yet more contextual clues for search engines regarding the content of the photo’s page, and it will allow a user arriving at the page a way to easily look at similar pictures you’ve taken.

  • Browse through Flickr’s Groups for public “photo album” collections that are dedicated to pictures that could be related to your photo. Sometimes it helps to search for photos using keywords you used in your tags, and then see what groups other people’s photos are members of.

  • Join those groups, and then add your photos apropos to each group’s theme. The more links to your photo page, the more important your photo will be considered, so add it to a number of groups. Ideally, add it to groups that have a lot of members—the number of members indicates the popularity and traffic of the group.

  • Link each of your Flickr photo pages to your website or to related pages on your website. You can add hyperlinks to the Description field below the photo. Use anchor text that has a call to action, or that tells the user what to expect if he clicks on the link (e.g., “We sell this product on our website”; “Enjoy this view from the tables at our restaurant”; “This room is available at our bed & breakfast”). It is best to link to specific pages of related content as a richer indicator for link juice transfer.

  • Finally, post as many optimized pictures as possible. This is mostly a game of many small fractions adding up to large, cumulative results. The many pages of pictures linking back to your site will help build your overall authority. The more pages you have, the more likely it is that other Flickr users will find your content and link to it. It also increases your chances that a lucky picture or two might find its way onto a viral popularity wave that spurs many users to send links of your picture to their friends, or that a reporter might find one of your pictures ideal for his news story.

Top 10
Review : Sigma 24mm f/1.4 DG HSM Art
Review : Canon EF11-24mm f/4L USM
Review : Creative Sound Blaster Roar 2
Review : Philips Fidelio M2L
Review : Alienware 17 - Dell's Alienware laptops
Review Smartwatch : Wellograph
Review : Xiaomi Redmi 2
Extending LINQ to Objects : Writing a Single Element Operator (part 2) - Building the RandomElement Operator
Extending LINQ to Objects : Writing a Single Element Operator (part 1) - Building Our Own Last Operator
3 Tips for Maintaining Your Cell Phone Battery (part 2) - Discharge Smart, Use Smart
- First look: Apple Watch

- 3 Tips for Maintaining Your Cell Phone Battery (part 1)

- 3 Tips for Maintaining Your Cell Phone Battery (part 2)
- How to create your first Swimlane Diagram or Cross-Functional Flowchart Diagram by using Microsoft Visio 2010 (Part 1)

- How to create your first Swimlane Diagram or Cross-Functional Flowchart Diagram by using Microsoft Visio 2010 (Part 2)

- How to create your first Swimlane Diagram or Cross-Functional Flowchart Diagram by using Microsoft Visio 2010 (Part 3)
Popular Tags
Microsoft Access Microsoft Excel Microsoft OneNote Microsoft PowerPoint Microsoft Project Microsoft Visio Microsoft Word Active Directory Biztalk Exchange Server Microsoft LynC Server Microsoft Dynamic Sharepoint Sql Server Windows Server 2008 Windows Server 2012 Windows 7 Windows 8 Adobe Indesign Adobe Flash Professional Dreamweaver Adobe Illustrator Adobe After Effects Adobe Photoshop Adobe Fireworks Adobe Flash Catalyst Corel Painter X CorelDRAW X5 CorelDraw 10 QuarkXPress 8 windows Phone 7 windows Phone 8
Visit movie_stars's profile on Pinterest.