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Let’s Go Shopping: Inside The Win 8 Store

11/15/2012 9:22:03 AM

Microsoft’s official Store app isn’t the only digital point-of-sale within Windows 8. A number of Metro apps essentially serve as marketplaces with scant features, instead of full-fledged apps that focus more on function than shopping (Video, anyone?).

Description: Win 8

Still, Microsoft’s "app store" for Metro is its aptly named Store app. It’s here where you’ll find all sorts of new ways to spice up your Metro experience and, like the conventional app store on your smartphone or tablet, it’s the one-stop location for upgrading any Metro apps you’ve previously installed within Windows 8.

Funnily enough, Store is perhaps the one place within all of Windows 8 Metro where you don’t feel like you’re being bombarded with promotions, sales, or offers of new (paid-for) content to download. In other words, it feels a lot more like a traditional app store (albeit on one’s desktop PC) than the Xbox Live Marketplace - which, we note, is also accessible via its own Windows 8 app.

Microsoft splits Store into two sections: the Store itself and the traditional “My Apps" section where you can go to see what exactly you have installed on your system. But the fun doesn’t stop there. You can also segment your list by apps you’ve previously down­loaded but haven’t yet installed on your desktop (in a much easier- to-view fashion than with, say, Google Play), and you can also view any apps you’ve installed on other Windows 8 systems under your Microsoft Live account name.

You can’t mark apps for installation or uninstallation on these remote systems, but you can view these lists and, should you de­sire, install apps onto your desktop that you first slapped onto your laptop (for example).

Description: Win 8 Games

Without Windows 8’s filtering features, separating awesome Metro apps from the crud would be near-impossible. We’d still love a way to rank the popularity of all Windows 8 apps at once, however.

As of this article’s writing. Store is split into 20 different catego­ries of apps (which you navigate using Metro’s dreaded horizontal scroll), including Games. Sports. Security, and the ever-popular Government category (one app!). An overall Spotlight section gives Microsoft the ability to highlight apps it thinks users might find interesting, although users are also free to hit a Metro button to quickly search within any of the aforementioned categories for the newest or most popular apps to grace Store.

Unfortunately, you’re currently limited to browsing by cat­egories only - there’s no way to just dump an "All Apps" listing and filter by Microsoft’s provided options: prices, popularity, rating, and release date.

Description: If you’ve used a smartphone at some point in recent years, this should look familiar: Yes, Windows 8 also has a section for helping you keep track of apps you’ve downloaded or installed on your various systems.

If you’ve used a smartphone at some point in recent years, this should look familiar: Yes, Windows 8 also has a section for helping you keep track of apps you’ve downloaded or installed on your various systems.

This might just be a function of this review being written prior to the official Windows 8 release date of October 26, but the store is currently populated with far more free apps than paid: 92 to 18 in the Games category alone, which seems as if it would be the one area above all where purchasable apps would find the most traction.

We’d love to be able to review the quantity and quality of Store in total, but it’s just too soon. One glance at the Social tab exemplifies this, given that official apps from the big names in online networking are all noticeably absent: Twitter, Facebook, LinkedIn, etc.

One interesting feature that’s difficult to find unless you jump through all the right configuration hoops is Windows 8’s built-in parental controls, dubbed Family Safety. Enable the feature for a Standard user account, and you’ll be able to re­strict what said user can download via ESRB ratings. Windows 8 will also generate an activity log of all Windows Store down­loads, in case you want to see what a particular user has been surreptitiously trying to install on your system.

Given the fairly lackluster capabilities of the Metro apps that ship with Windows 8 by default, Metro’s Store is going to be one of the make-or-break battlegrounds for this half of the operating system, if not Windows 8 in total. Microsoft needs strong, creative third-party developers to truly make Metro the environment it was meant to be.

On the plus side, at least Store itself does a fairly good job of helping users find the best Metro apps to grab.

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