Tips And Tricks To Set You Apart From The Tech Crowd (Part 2)

3/31/2013 9:20:30 AM

You've poured enough cash into Apple's App Store - isn't it time to ^ siphon some off for yourself? Here are three ways to reverse the monetary tide...

1.    Crowdsource a song on your iPhone

Sezion studio

Website: www.sezion.com

Sezion studio

Sezion studio

Aided by the presence of more musicians than the annual Guns N’Roses reunion barbecue, Sezion’s iPhone app turns songwriting into a crowd sourced online collaboration. Record your vocals/guitar/ sax/kazoo (delete as appropriate) into your phone, edit it, upload it and then choose from parts submitted by others to compose a multi-layered rock opera to be shared directly via Facebook or Twitter. You’ll be the subject of a major-label bidding war before the final chord has finished ringing. Perhaps.

Use it with iRig Pre

Website: www.promusicals.com

iRig Pre

iRig Pre

Sezion supports adaptors such as iRig’s new PRE, which allows you to use any microphone with an XLR connection - handy if you don’t want your recordings to sound like a symphony of bees trapped in a watering can.

2.    Sell your photos


Website: www.foap.com



Uploading your smartphone snaps to Instagram might make you feel like a photographic artiste but it won’t give you the bank balance of one. If you reckon your pics are worth paying for, Foap’s iPhone app provides a marketplace from which to sell them. Just tag your photo, upload it and wait for the cash to start rolling in. You’re not allowed to add filters to hide your lack of talent and Foap takes 50% of any money you make, but even that’s got to be worth more than a few ‘loves’ on Instagram.

Use it with 8X Telephoto Lens

Website: www.ebay.com

8X Telephoto Lens

8X Telephoto Lens

The iPhone’s digital zoom only degrades the quality of your pics so invest in a proper optical zoom lens instead. The lens magnifies up to 8x and even comes with a mini tripod to keep your shot rock-solid and in focus.

3.    Make your own app

After graduation from Carnegie Mellon University, Ankush Gupta returned to India to set up business in technology. In January 2011 Ankush launched Mobox Labs, which released its iOS game Super Arrows. The game has been free as well as paid over the past eight months, making good money for Mobox Labs.

Keep it simple stupid: K.I.S.S

Ankush believes in the KISS strategy. Projectile motion based games get adopted fairly early and are easier for users to play. There is enough value in cashing in on established game mechanics. Innovative game play/level design goes a long way.

Know your strengths and weaknesses

It is very important for the developer/publisher to know his strengths. Game development has many pieces to it, which have to fit nicely to make a complete puzzle. Game design, level design, art, copy, sound coding, testing and publishing must all be done right. It is also important to know one’s weaknesses and work hard on them.

Be adaptive

During the course of game development, the game might change its course. It’s important for the producer to adapt with the changing environment (issues like a key employee quitting/market conditions changing/etc). The industry is very dynamic, with new trends coming in every month. It is important to adapt your game to the emerging trends.

Eventually, the one who can identify and implement emerging trends quickest is the winner.

Persistence and visualization

Being persistent is key - it’s very important for you to persist with your idea.

A single launch might not make you all the money and success you wish for. Updates are important. And improvements are even more important.


Apps and games can be monetized in multiple ways. Study your market well enough before deciding on your monetization strategy. Be open to change in the strategy during the course of the game.

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