The way that BlackBerry 10 does to create individual and work
partitions makes it more outstanding than its competitors.
Blackberry has a
future in enterprises.
RIM continues to struggle in the effort of trying to perfect
the BlackBerry 10 mobile operating system, but the audiences at the London
version of BlackBerry 10 Jam World Tour event still think that enterprises
still play an important role in the company.
The appearance of the first smartphone based on BlackBerry
10 at the beginning of 2013 will be very important to the future of RIM, and it
needs to provides operating system as well as the hardware that can compete
with the latest iPhone and devices based on Android.
One of the main distinctions of RIM is the policy it
provides for the administrators. In this side, the company is still invincible,
according to Chris Pearson, administrator at Santander.
“I don’t see anyone reach the level that RIM provides”, he
affirms.
But the fact that RIM has the best supporting management in
smartphone industry is not new. And to maintain the connection, it needs to
improve the usefulness of the products.
Reach the
appropriate balance
2 features that make the audience at London Jam event
impressed are Balance and the ability to push the content to the public
mailbox. Balance allows you to have individual and work partition on the phone,
and both is separated, even to the file system, which is in contrast with the
features operated on the operating system.
“When someone quits, the company can announce an erase pack
and all the data and applications of the company are completely erased from the
device. You can also block the copy and paste from the individual partition to
the work partition and from the work partition to the individual partition.
Gregg Ostrowski, senior manager of technical
cooperation and business development, the one who gave a speech at the Jam
event, let us know: “The things that made RIM stand out are in the way the 2
worlds are carried out in the user’s configuration. By wiping between the
screen and press Work or Persona button, you can quickly change between 2
environments.
There are more
up-coming things
After the speech, Ostrowski was
ready to answer questions. He was asked about the ability to perform further
application analyses, create more partitions and connect 1 device to many
servers.
The first two things hadn’t been implemented, but allowance
for the device to connect to more than 1 server is the things that the company
is seriously investigating, Ostrowski let us know.
Leif-Olof Wallin
of Gartner - a research company – liked the way RIM implements Balance feature,
but he also gave questions about the company’s ability to maintain a specific
position, especially to Apple and iPhone in enterprises.
“The problem to BlackBerry 10 is that it’s a completely new
version and it will take time before the operating system is considered safe as
the previous version”, said Wallin.
The problem to
BlackBerry 10 is that it’s a completely new version.
RIM doesn’t over-focus on enterprises as it did before.
Instead of that, the company is developing a platform which will essentially
attract customers and it’s good enough for the company, according to Wallin.
“We think that there will be about 1/10 of the policies
implemented on BlackBerry 10 as compared to the current version of RIM
operating system”, said Wallin.
BlackBerry 10 still has more policies for managing remote
than Apple’s iOS, but the distance will be narrowed
more.
Meanwhile, those who attended the Jam event in London will
put some hope in RIM. They also helped to illustrate the current problem of the
company. Among 15 attenders who were seen to play with their phone before the
event, only 5 ones can use the RIM device.
