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BMW 320i Sports Steptronic Versus Lexus IS350 E Versus Mercedes-Benz C200 – The Petrols (Part 1)

8/19/2014 9:31:12 AM

You have to feel a tinge of sympathy for Mercedes-Benz. Perennially, its compact-executive sedan has lagged behind its rival from Bavaria in terms of sales success and its inability to gamer overwhelmingly positive reviews from the motoring press.

In an attempt to bridge the sales gap, Benz decided to move the C-Class closer to the 3 Series in spirit; from the W203-generation, the Three-pointed Star cars became more dynamically styled and set up, eschewing the company's traditionally conservative approach to chassis engineering and design.

This approach culminated in the outgoing W204 C-Class, a vehicle that looked more dynamic (yet aged really well) and drove wonderfully. It was firm, yet compliant, and showed up the E90 3 Series's harsh ride quality (in no way aided by the standard fitment of first-generation run-fiat technology) and too-derivative design.

And yet, on balance, the BMW was still the more poised, rounded offering. The buying public agreed, regularly placing the Bavarian on the bestsellers' list in South Africa.

The 3-series remains strong in the areas it has always excelled

The 3-series remains strong in the areas it has always excelled

Fast-forward to 2011 and the launch of the current-generation F30. Its brilliance left the W204 floundering, even after the latter underwent a significant facelift earlier that year. The 3 Series had taken such a bold leap forward that no other car in its class stood a chance. It's twice been crowned Best Compact Executive in the Top 12 Best Buys, and deservedly so.

And then international reviews of the W205 you see on these pages started trickling in... It seemed Benz had finally managed what seemed an impossible feat - build a better 3 Series than BMW is able to.

Associate editor Ian McLaren drove the C in May and concluded his driving impression with the following sage words: "... don't be surprised if the Benz is named the Best Compact Executive, trumping the 3 Series in the process".

We decided to pre-empt voting for the 2015 Top 12 Best Buys and assemble a group of the best compact-executive sedans in the market (we would have liked an Audi A4, but the firm could not supply one in time).

The IS350 E is a visual standout from every angle, inside and out

The IS350 E is a visual standout from every angle, inside and out

It would be a tough test for the Benz. First, in C200 form, it would square up against what we consider the best 3 Series model (bar the M3), the 320i, as well as a dark horse with a strong following in the team, Lexus's lovely IS350.

Benz was kind enough to supply a second C-Class, a C220 BlueTEC, and that has an equally trying task as it battles the newest addition to the class, the tech-laden and value-led Infiniti QSO 2,2d.

Right, enough dilly-dallying. Is the Benz better than the BMW, or will history repeat itself?

Design And Packaging

In terms of static appeal, the C-Class functions on a different plane than the 3 Series and IS. Kitted out in the AMG Line option packs ($2,280 for the exterior; $1,805 for the cabin), the Benz looks expensive, svelte and thoroughly modern.

The 3 Series, by contrast, is a study in simplicity, but there's little doubt the M Sport package ($2,895) flatters the looks. It's aged well, but the 4 Series and its Gran Coupe offshoot have shown there's more dynamism to be had in the Bavarian line-up.

In any case, the Mercedes-Benz C200 is superb dynamically and the benchmark for handling

In any case, the Mercedes-Benz C200 is superb dynamically and the benchmark for handling

The Lexus, younger than the BMW, conversely is starting to show signs of age. The fussy double-decker front lamps continue to be divisive, while we remain unconvinced of the visual quality of the rear clusters that dip deeply into the flanks. At least the IS doesn't require an expensive factory-fitted body kit to get heads swivelling.

 

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