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iOS Tips (Part 1) - Proof of industry shift

7/25/2012 11:27:50 AM

3 tips related to iOS device usage

When Apple decided to release the original iPad without an optical drive, an SD card slot, and only up to 64GB of SSD storage, a lot of the tech media was outraged. How could Apple call such a product anything, but a large iPod Touch? What distinguishes such a product from any other iDevice? Why can’t Apple get with the times and include some storage options for loyal customers who want a real ‘Tablet PC?’

Description: iOS tips

iOS tips

However, that same skeptical PC user base, and much of the tech media, soon came to realize the public was ready for such a product. iPads sold in droves and continue to sell tens of millions while running far ahead of the competition. The latest iPad launched with the same manager 16GB-64GB of SSD space. Yet, it isn’t stopping the obvious love the general public has for the device and it is sold out in virtually every retailer.

Is Apple a game changer and a company that is influencing the entire tech world in the direction technology will take? The answer today should be obvious: yes. Apple is slowly leading the tech world in doing away with mechanical hard drives, optical drives and physical media: like CDs, DVDs, and Blue-ray discs. Apple sees the future in the cloud (although Chromebooks arguably beat Apple’s iDevices in this regard since they are entirely cloud based). Apple has also influenced the formerly physical media-based music industry with its iPod Touch and continues to bite away at physical media of any type – be it movies, desktop software, or anything else.

Proof of industry shift

Apple TV is proof of the direction Apple is heading while the industry follows. The set-top box lacks any sort of a way to play physical discs – all based on streaming content and iCloud. The iDevices also lack a physical Blue-ray or DVD drive. They rely on iTunes or Netflix streaming. Even upcoming MacBook Pros, according to rumors, will not come packaged with an optical drive. This is huge. MacBooks are full-blown computers and they will lack any method of inserting physical media into them. MacBook Airs also lack such a drive and are as popular as ever with consumers.

Description: Apple TV is proof of the direction Apple is heading while the industry follows

Apple TV is proof of the direction Apple is heading while the industry follows

However, Apple isn’t the only company trying to do away with optical drives lack physical media. Intel Ultrabooks also lack optical drives – as do Google optical drive, and it doesn’t matter what vendor they come from. However, Apple arguably led the direction these other companies followed with the iPad’s and MacBook Air’s successes. Microsoft’s manufacturing partners arguably influenced Apple with the lack of optical drives in net books since the late 2000s.

According to a PCMag report from last November, optical drives only add extra bulk, and space that could be reserved for things like extra batteries.

Description: Apple isn’t the only company trying to do away with optical drives lack physical media. Intel Ultrabooks also lack optical drives

Apple isn’t the only company trying to do away with optical drives lack physical media. Intel Ultrabooks also lack optical drives

Natalie Shoemaker from the PCMag report expressed: ‘I honestly can’t remember the last time I used the optical drive on my MacBook. I ripped all my CDs to my computer ages ago, and I presently make a habit of downloading everything iTunes. I purchase all my game through the Steam market, and I buy all the expansions for World of Warcraft through my Battle.net account.’

Despite other products dropping optical drives and the usage of physical media, there shouldn’t be any doubt that Apple is leading the charge is making this form of media consumption obsolete. Just take a look at the Ultrabook. It is basically a replica of the MacBook Air mixed with tablet touchscreen features, except that it runs on windows instead of OS X. Apple arguably influenced Intel in this regard. Chromebooks are more unique is that Google made them entirely cloud based, so Google can stay a step ahead of Apple, but the Chromebooks have not caught the market by storm yet – unlike the iPad. Apple realizes the public isn’t ready to go completely in the direction of cloud storage and some SSD storage is necessary for those without access to Wi-Fi.

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