Microsoft & Apple rejoin the os battle

3/20/2012 5:17:11 PM

Microsoft & Apple rejoin the os battle

These opponents are expected to roll out upgrades affected by mobile for Mac OS and Windows this year

This year is becoming a repetition of 2009, when Microsoft and Apple have the last facing with competitive operating system upgrades.

3 years ago, Microsoft released Windows 7 when Apple released Snow Leopard, also known as Mac OS X 10. 6.

Earlier this month, surprising many observers, Apple released a preview version of Mac OS X 10.8 for the developer, or Mountain Lion, and said it will release the final code into "late summer 2012. "

Most analysts are expecting Microsoft’s Windows 8 releasing this year, almost certainly in Q4. The company plans to publish something called the "Consumer Preview" version of Windows 8 on 2.29.

Ezra Gottheil, an analyst at Technology Business Research, said the desktop operating system upgrades of the two suppliers were strongly influenced by the mobile operating system. "It may seem that both have a reverence for the mobile operating system."

"The two companies are placing big gamble this year," Gottheil added. "They both realized that the shape factor has been deleted, tablet PCs and smartphones require an upgrade from the 25 years old graphical user interface which had dominated the PC".

In the case of Microsoft, Windows 8 has a completely new open interface - called Metro - borrow much from the look and the tile style of the mobile Windows Phone operating system.

While Microsoft will retain the traditional desktop in Windows 8, the Metro interface is the basis not only for the Start screen, but also for a new generation of applications focusing on touch rather than the mouse and keyboard.

Mountain Lion is not a shift of the Apple, simply because companies have started incorporating IOS’s elements into a desktop operating system when it released Mac OS X 10.7 or Lion last year. "Apparently this is incremental upgrades rather than major feature upgrades," said Michael Gartenberg, Gartner’s analyst.

Mountain Lion will include many IOS applications and services, such as Notifications and Reminders, as well as new names for the long-standing Mac applications like iCal and Address Book, to match the names of the IOS.

Both Windows 8 and Mountain Lion will push customers toward their manufacturer’s online distribution centers.

Microsoft said Metro applications will only be available through Windows Store, although the company will be able to give staff the Metro applications internally generated which was not disclosed to the public. The traditional 32bit and 64bit Windows applications can be downloaded and installed from any source.

A new feature in Lion, called "Gatekeeper", allows users to decide where to buy Mac software. The safest setting only allows installing programs downloaded from the electronic market of the Apple’s Mac App Store.

Two other options allow Mac owners to install any application, regardless of source. limited installing  softwares retrieved from the app store or the digital signature by a developer accepted by Apple.

Apple and Microsoft store are advertising their application store as a safe place to distinguish malicious fakes with genuine legitimate, the fact that sales of the app store is a source of revenue for both companies.

In 2009, Apple beat Microsoft about a sale on the market, when Snow Leopard released in late August, two months before the Windows launch.

If Apple made ​​the "late summer" promise for the Mountain Lion, it will be able to defeat Microsoft again. Unless Microsoft makes substantial discount for Windows 8, Apple will definitely beat the back.


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