Corsair Dominator Platinum boasts
attractive outside, great features and unique monitoring function. At the same
time, it is currently the most expensive overclocker DDR3 SDRAM on the market.
Let’s look for those who might be the potential target group for this product.
The system memory market has not been resuscitated
by the release of Windows 8 as some had predicted. Even the most optimistic
forecasts show that the demand for memory chips and modules in the final
quarter of 2012 will merely grow by 8 percent, while the previous versions of
the most popular desktop operating system that are used for stimulating much
higher sales growth. For example, Windows 7 has helped increase system memory
revenues by 18%, even though this operating system had lower system
requirements than ones of the previous version. Windows 8 does not seem to have
a strong effect.
Corsair
Dominator Platinum Dual-Channel DDR3 Memory Kits
In fact, there are plenty of important
reasons for this. First of all, Windows 8 is not the best seller. This
operating system brings many improvements, but many users, particularly
businesses are not ready to convert from conventional desktop to the tile- based
interface. Second, Windows 8 does not act as a strong incentive to upgrade the
computer fleet. This is obviously partly due to the economic conditions that
prevent users from investing in a new computer. On the other hand, the
traditional computers are now being replaced in many areas with the tablets or
even smart phones, so a lot of potential customers are interested in investing
in this promising technology. And the third reason is that it is pretty relaxed
when it comes to Windows 8 from any Microsoft operating system released since
2001 without any changes in the hardware configuration. For instance, the new
operating system has the hardware requirements that are similar to the
predecessor’s operating system; but it is optimized for the mobile devices,
feeling much better on the platforms with a weak CPU and a minor amount of
memory.
The
product’s package
This is all bad news for memory
manufacturers since the prices for modules and memory chips remain at a low
level and it is hopeless for this situation to change from the short-term
perspective. It has increasingly become a difficult issue to sell computer
memory with any profits. However, some companies remain profitable even in such
dismal circumstances. They produce DDR3 SDRAM modules for the enthusiasts by
selecting the chips that are able to work better than specified in the JEDEC standards
and assembling overlocker-friendly modules that ensure stability at high pulse
speeds. With the compelling specs and a lifetime warranty, such modules are able
to be marketed at higher prices than the average level. And there are pretty
many users who want to have the memory for that price. The leading
manufacturers of overclocker memory do not appear to be unable afford to live.
Of course, this market segment has its
competitors, but in the specific forms. Price wars are not popular because the
process of selecting, testing and servicing overclocker-friendly memory modules
requires the high prices. Therefore, manufacturers are competing at high
operating frequencies. Most of them have seized control of the DDR3-2800 SDRAM,
which seems to be a certain significant milestone because currently, higher
overclock speeds do not make much sense: the memory controllers of the existing
CPUs are too difficult to be stable with faster memory.
They also compete by selling DDR3 SDRAM
modules with attractive design. Computer enthusiasts often have the system
cases with a window on the computer side and try to make their computers look
nice by highlighting and other decorating. Then it is also important to take
notice every little detail, so the memory modules, located right next to the
CPU must also look nice. Thus, manufacturers service for modders by
experimenting with shapes and colors of the memory module heatsinks or even adding
extra visual effects such as highlighting or different indicators.
They
also compete by selling DDR3 SDRAM modules with attractive design.
Therefore, today we are going to show you a
new family of overlocker-friendly memory modules from Corsair, which combines
high performance with a compelling exterior design. We had Dominator Platinum
series kits for our experiments and they made us to understand that the
customers feel like an irresistible urge to supersede their old memory modules
with these ones even if that does not make sense from a technical point of
view.
