MOBILE

Bing Maps - Accurate Driving Directions

1/19/2013 9:18:15 AM

Not one to be outdone, Microsoft's own web mapping service comes under the Bing banner, and Bing Maps now uses Nokia's back-end services for its mapping and traffic results, following the agreement signed between the pair.

Whoever is responsible for the mapping service, the performance of Bing Maps came into question almost directly after loading it up. Apple Maps and Google Maps both knock it out of the park when it comes to quick loading and seamless movement, while using the driving directions function and generally finding your way around a map. Bing Maps, on the other hand, fails miserably on all those levels.

Bing Maps' traffic updates are well presented

Bing Maps' traffic updates are well presented

A simple search on my current locale created blank space on the standard road map of the streets surrounding my house, meaning large chunks of information were literally blanked out. This wasn't a problem on repeated viewings, but errors like this are not a welcome sight.

Switching between the possible views - Road, London Street Map, Ordnance Survey Map and Automatic didn't appear to have any noticeable instant impact. Instead, I had to wait several seconds for the change of view to occur, and in several instances the view change simply didn't register. I did like the Ordance Survey view when it kicked into gear, however. As for 3D, the 3D mapping feature was actually dropped by Microsoft a couple of years ago in favour of an improved bird's eye 45º view.

There are other important bits of information missing here too, most notably the disappointing Streetside function, which promises to match Google's StreetView but fails spectacularly, failing to work in any of the villages surrounding me. Indeed, Leicester as a whole is representative of most of the UK in that there is no Streetside imagery at all. When we did get the Streetside function to work, in Rochdale as it happens, the imagery itself was fuzzy and well below par compared with both Apple's and Google's. The overall performance of Streetside is similarly also below par, proving functional rather than responsive.

New BlackBerry Bold 9930/9990 unveiled with Bing maps integration

New BlackBerry Bold 9930/9990 unveiled with Bing maps integration

With no 3D mapping, the two major views offered to users are the bird's eye and aerial (top down) views, with the bird's eye one attempting to recreate the 45º flyover view adopted by Apple and Google, although it feels like a cheaper, less capable rip-off.

The traffic updates are far better well done, Nokia presenting simple but easy to understand shading across the on screen map to give you an idea of how busy it is out there. No frills it may be, but this aspect of the service compared well with its rivals. Mobile support includes Windows Phone coming with it as standard and beyond that it's also available for iOS, Android and BlackBerry (as part of the overall Bing app). Indeed, this is the most supported among mobile platforms of any service I tested.

Bing Maps Will Soon Feature Nokia Branding On All Smartphones

Bing Maps Will Soon Feature Nokia Branding On All Smartphones

As a Windows Phone user myself, Bing Maps on that mobile platform is really very good, as is the case for the iOS version I tested too. It's more responsive than the web-based version in most respects and comes with live traffic reports and accurate driving directions.

Details

·         Manufacturer: Microsoft

·         Website: www.bing.com/maps

·         Required spec: Web browser, mobile access on Windows Phone (preinstalled), iOS , Android, BlackBerry

Ratings

·         Quality: 6

·         Value: 6

·         Overall: 6

 

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