Sony: From Vaio to Vita
Sony Vaio emerged as the No. 1 rival in the consumer notebook segment
Sony VAIO has emerged as the leading of consumer laptop
market in Q4 2011, from 10-12/2011 period, accounting for 20% market share, as
IDC research found. Not only that, Sony VAIO is the brand that grew fastest in
India with 18% growth compared to Q3 2011. Sony's market share has steadily
risen in the past 2 years, from 6% in Q1 2010 to 20% in Q4 2011.
Sony has made the approach of 3 shots to win this position
- strong product line, aggressive makerting and wide distribution network. In
2011, Sony has a total of 62 models available with prices from 22.990 to
159.900 rupees. VAIO S, C, E & Y Series is set as customized to meet the
diverse lifestyles of customers, so there always has a laptop for everyone
whether director, youth, student or new started using PC. For product
marketing, Sony has spent 500 million rupees in fiscal year 2011 for ATL &
BTL activities including print, TVC, online, stores and other outdoor
activities. Sony launched the VAIO brand campaign “More Colour, More Style”
with famous brand ambassador, Miss Kareena Kapoor. To ensure this comprehensive
product line to reach the masses in India, Sony plans to expand very
enthusiastic. The distribution network is expected to grow from 700 to 1500
agents in fiscal year 2011. The company has also opened 30 exclusive VAIO
Flagship stores in 2011, bringing the total to 50 stores as a dedicated VAIO
channel.
Everywhere with Playstation Vita
Immerse yourself in the no compromise gaming world with
Vita PlayStation (PS Vita), handheld new gaming system from Sony Computer
Entertainment New (SCEE). Available in stores now, PS Vita offers advanced
handheld gaming experience and introduces innovative new ways to play and
interact. The various control methods, intuitive and unique bring rich and
immerse gaming experience, while the fully integration with PlayStation Network
and innovative social gaming features allow you to maintain continuous
connection with the social network of gamers.
With a choice of connectivity options, including 3G
network support for the first time in a PlayStation device - PS Vita offers a
rich gaming experience and totally connected. With 3G connectivity and Wi-Fi
ability, users can maintain a constant connection to the PlayStation world and
their friends by using their social network applications and games of PS Vita
own. PS Vita will cost 19.990 rupees for version Wi-Fi and 24.990 rupees for
Wi-Fi plus 3G.
