The other side of A Galaxy

4/23/2012 6:31:58 PM

As the Samsung GALAXY Note reaches its lofty orbit, we take another shuttle to the stars to meet up with Mr. Lee Jui Siang, Head of Mobile Phone Division for Samsung Electronics Malaysia, to talk about their very interesting smartphone-tablet hybrid.

Two months now since its Southeast Asia debut, the Samsung GALAXY Note has been the talk of the industry, what with its unique melding of tablet functionality into smartphone form factor. This issue, we approached Lee Jui Siang, Samsung Electronic Malaysia’s Head of Mobile Phone Division, to tell us more about this noteworthy device.

Description: Mr. Lee Jui Siang, Head of Mobile Phone Division, Samsung Electronic Malaysia Sdn. Bhd.

Mr. Lee Jui Siang, Head of Mobile Phone Division, Samsung Electronic Malaysia Sdn. Bhd.

How has the Samsung GALAXY Note been doing, in terms of sales?

Description: The Samsung GALAXY Note

The Samsung GALAXY Note

We cannot disclose actual figures – however, the GALAXY Note has seen tremendous support not only in Malaysia but also in the region and we foresee this update will continue well into 2012.

The GALAXY Note’s form factor and design stands at a unique place. What is the public reaction towards it?

GALAXY Note is loved by users in general, and preference amongst Asia users has been especially high as the GALAXY Note minimizes the need to switch between different devices. It combines the portability of a smartphone with an expansive viewing experience, enables multi-tasking and has the content creation capabilities of a diverse set of mobile devices.

What’s the rationale behind the GALAXY Note’s unique form factor/design choice?

The GALAXY Note is a smartphone born of our insight and innovation. It is a new kind of ‘do-in-one’ device that combines the portability of a smartphone with the capabilities of a diverse set of mobile devices. It represents an evolved smartphone – a unique category developed by Samsung.

Would you consider the GALAXY Note as more of a business tool, or a multimedia/entertainment one?

It is a combination of both. Development of the product followed a rigorous analysis of mobile consumer behavior. Particularly for certain tasks around content creation, rendering and sharing, we found that there was a demand for consolidating device functions into a single device, so users could perform more tasks on-the-go while switching less – in other words, do more, with less interruptions. The Note’s category was born out of these insights. It is targeted at smart device users who want to do more on-the-go, and those who seek performance and creativity beyond limits.

The S-Pen on the Samsung GALAXY Note is an interesting, vital piece of technology. Can you elaborate more on the technology and how it integrates with the Note’s user experience?

The S-Pen is the most advanced pen input solution available on the market, with functionality that is deeply integrated into GALAXY Note’s original applications to provide a richer interactive experience, uncommon with other styluses. It provides pressure sensitivity, superior accuracy and control when editing or personalizing captured content or when drawing or sending handwritten images or notes. The S-Pen was designed to provide a analog pen writing experience on a digital device.

What can you tell us about the S-Pen’s Optimized Apps? (And when can we expect the new ones to arrive?)

The S-Pen’s Optimized Apps were created specifically to enhance users’ experience with the S-Pen features which include games, sketching, drawing or editing. Samsung will continuously enhance and improve this application, and customers can expect new and exciting apps in the upcoming year. However, there are no actual dates on the release of these apps.

With the S-Pen’s SDK announced, how do you see developers working with it?

We are actively encouraging developers to develop content/apps for the GALAXY Note, and since its launch in September we’ve already seen a number of applications made available. We are confident that a application ecosystem will grow organically as the device is made commercially available and shows consumer pick-up. The S-Pen API has only just been made available, and there will now be a special category called ‘S Choice’ under Samsung Apps, which will provide special applications and content that take advantage of the S Pen function.

What can you tell us more about the ‘first HD Super AMOLED display’ on the Note?

GALAXY Note sports a 5.3-inch WXGA (1280x800, 285ppi) HD Super AMOLED display, the largest screen possible while still ensuring smartphone portability. At 5.3-inches, the HD Super AMOLED high-definition display is large but still allows the Note to be a pocket-sized device which measures only 9.6mm thick and weights a very light 175g. Taking full advantage of the large display, users are able to do more tasks to create and consume more, with minimum scrolling and screen transitions, while on-the-go.

We notice a lack of direct HDMI output on the GALAXY Note. Being a device with HD recording, how can the GALAXY Note share its multimedia content?

All HD contents within the GALAXY Note can be shared via a HDMI adapter. All users need to do to enjoy this remarkable feature is connect the GALAXY Note to a HDMI cable which can be connected to a HDMI slot on a HDTV.

With the larger form factor and the Super AMOLED display, there have been concerns about the device’s battery/life. What can you comment about this?

We understand the initial concern because of the device’s HD recording capabilities, 8-megapixels camera and the large high-resolution screen are backed by a powerful 1.4GHz dual-core processor. However, the Note has a 2500mAh detachable battery offering hours of always-on usability and connectivity.

The GALAXY Note is running on Android’s Gingerbread platform. Will we see the Note taking up on Android 4.0 (Ice Cream Sandwich)?

The GALAXY Note will definitely receive an ICS 4.0 upgrade. An official announcement will be made as soon as it is ready.

What has Samsung learned from the conception and creation of the Samsung GALAXY Note? What more can we expect to see from this unique user experience?

With long-term goals to inspire and enrich lives, Samsung will continuously innovate and create. From phones to cameras, notebooks, SMART TVs and even home appliances, Samsung not only offers beautiful and stylish products that complement lifestyles, but also provides unique, intuitive experiences for consumers with the latest state-of-the-art technology and engineering excellence that harnesses speed, creativity and efficiency.

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