The Second BlackBerry Developers Conference Asia (Part 2)

4/24/2012 9:31:01 AM

BlackBerry’s year at a glance

George then gave us a history lesson of BlackBerry, from push emails to applications. RIM created a demand for something that people didn’t know they needed, then discovered that these are the things that they couldn’t live without.

Description: George Staikos, Vice President, Web Technologies, East Asia, RIM

George Staikos, Vice President, Web Technologies, East Asia, RIM

‘While some saw this as an overnight success, RIM knew otherwise. It was a result of decades of hard work, years of asking ourselves ‘How we could apply science, technology and design in ways that could make people’s lives better’,’ he added.

He then went on to talk about BlackBerry as a whole, where he said that exactly one year ago, there were about 50 million BlackBerry subscribers and now, there are more than 70 million of them. They sold 150 million smartphones up until last year and now, it’s 165 million. This means that they sold more than 15 million BlackBerry smartphones within a year! He also said that there were 28 million BlackBerry Messenger users last year and the figure increased to 50 million BlackBerry Messenger users. He also said that there are now 1 billion downloads on BlackBerry App World and there are 5 million more downloads every day.

He also reiterates the launch of the BlackBerry 7 OS, held earlier this year. There are now seven BlackBerry 7 OS based smartphones, namely the Bold 9900, Torch 9860, Torch 9810, Curve 9360, Curve 9380, Bold 9790 and the Porsche Design P’9981.

George then went on to talk about BlackBerry 7.1. There will be APIs for NFC to let developer take advantage of the NFC chips in BlackBerry smartphones. With regards to BBM Social Platform, which API was opened up about 5 months ago, the first 325 applications that took advantage of it has already been downloaded more than 60 million times.

‘’We are gaining ground in the app space. Developers are making more money with BlackBerry. They can do it faster and with greater discoverability for their applications,’ he added.

BlackBerry 10 – A brand new platform

He then proceeded to announce the BlackBerry 10 platform, formally known as the BBX platform. BlackBerry 10 will be the official brand name from now onwards for their next generation platform.

Description: George Staikos announcing BlackBerry 10, the new name for the BBX platform

George Staikos announcing BlackBerry 10, the new name for the BBX platform

‘BlackBerry 10 will power the future generations of our BlackBerry smartphone and tablets. Our vision is to have a single, converged, next generation BlackBerry platform, built from the core up, to enable the most powerful mobile social communications experiences the world have ever seen,’ he said, in regards to BlackBerry 10.

The BlackBerry 10 platform is based on three fundamental components, namely the BlackBerry 10 operating system software, the BlackBerry 10 services and the development environment.

The BlackBerry 10 operating system software is a next generation operating system powering phones, tablets, automobiles and more. It is said to combine the best of BlackBerry and the best of QNX. George also said that it connects people, devices, platform and content together.

The BlackBerry 10 services enable full access to the BlackBerry Cloud, to BBM, BlackBerry Enterprise servers, the BlackBerry Internet servers, from push to maintenance, BlackBerry security and beyond.

‘BlackBerry 10 is a transformational, new, application development, environment. The BlackBerry 10 native software development kit allows you to build new, high performance BlackBerry experiences, the best in class HTML5 implementation, allows developers to tap into 70 million BlackBerry smartphones,’ he added.

George then proceed to explain the different levels of the new BlackBerry platform, which includes making available the most popular open source platforms as well as the new BlackBerry Cascades framework to allow developers to build astonishing user experience.

HTML5 will play a major part in BlackBerry 10 as well. HTML5 is, according to RIM, the obvious choice for modern application development, it is cross platform, cross-device and George said the BlackBerry and RIM will is committed to HTML5.

‘HTML5 will be the technology to enable most BlackBerry developers to rapidly deliver rich, connected applications across a range of devices. HTML5 is something that BlackBerry has embraced since day 1,’ he added.

Description: HTML5 will play an important role in the new BlackBerry framework.

HTML5 will play an important role in the new BlackBerry framework.

‘Our ambitious plan for BlackBerry 10 is to allow web developers to also build mobile applications. We are excited about HTML5 and the opportunity it creates for all of us,’ George said while closing his BlackBerry 10 presentation.

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