Sony Shows Off Their New Product Range

8/15/2012 5:57:17 PM

From Bravias to Cyber-shots to Alpha57s

Sony (Malaysia) Sdn Bhd have showed off their latest Bravia, Walkman, Handycam, Cyber-shot and Alpha 57 models in Malaysia. There was also a showcase of a new device by Sony called Sony Head Mount 3D Visor during their Sony Convention 2012 at Berjaya Times Square.

"We are very excited with the new range of products that we are introducing to Malaysian consumers. Sony is in an excellent position to continue leading the way in developing new products that meet the needs of our customers/' says Kikuo Okura, Managing Director, Sony (Malaysia) Sdn. Bhd. "Sony's products embody style, functionality and cutting-edge technology with excellent user-friendly qualities making them ideal for the entire family to realise their creative dreams," he adds after launching Sony's latest range.

Description: (from left) Kikuo Okura, Managing Director Sony Malaysia and Masaki Matsumae, Head of Division Brand Activation Management Division Sony Malaysia posing with models.

(from left) Kikuo Okura, Managing Director Sony Malaysia and Masaki Matsumae, Head of Division Brand Activation Management Division Sony Malaysia posing with models.

This year, Sony introduces two series - the flagship HX and the mid-level EX. Each newly introduced model delivers great picture quality and offers a range of features to give consumers flexibility in choosing the right entertainment solution. Both series will be available in Malaysia from May 2012 onwards.

Description: Director Sony Malaysia

Kikuo Okura, Managing Director Sony Malaysia showcasing the Sony Head Mount 3D visor.

Other than that, Sony is also unveiling the first ever Android-powered Walkman, the NZ-Z1000 series. The 4.3-inch touchscreen audio device comes equipped with S-Master MX, Clear Bass, Clear Stereo, DSEE, and EX headphones. The new S-Master MX digital amplifier reduces noise and distortion levels in music. It is available in 32GB storage and was made available mid-April 2012.

The Handycam line-up that Sony introduces this year is called HDR-PJ760VE and is the world’s first Balanced Optical SteadyShot for stabilisation while shooting videos. It also comes with a built-in projector that is built directly into the camcorder's flip-out LCD panel enabling up to 100-inch scale projection. There is also their new compact HDR-TD20VE that features Double Full HD 3D. Both will be available in Malaysia from April 2012.

At the same time, Sony announced six new Cyber­shot cameras: WX series (DSC-WX100), HX series (DSC- HX200V, HX20V, HX10V) and TX series (DSC-TX20, TX66). The new range of Cyber-shot compact digital cameras is available in Malaysia from March 2012 onwards: DSC-HX200V (March), DSC-HX10V (April), DSC-TX66 (April), DSC-WX100 (May), DSC-TX20 (May) and DSC-HX20V (May).

Description: Sony Head Mount 3D visor

Sony Head Mount 3D visor

Sony's new Alpha 57 (SLT-A57) adopts the Translucent Mirror Technology, which directs incoming light to the CMOS image sensor and the AF sensor at the same time, allowing full-time continuous AF during both still and video shooting. The Alpha 57 will be available in Malaysia at all Sony stores and authorised outlets from April 2012.

Finally, there was a special showcase of Sony's very own Sony Head Mount 3D visor. It comes with two 1280x720 0.7-inch OLED panels mounted in front of each eye giving an experience comparable to viewing a 750-inch screen from 20m away, as well as 5.1 surround sound from headphones integrated in it. At time of writing, there is no news of it coming to Malaysia.

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