Apple wants broadcast TV channels as apps

4/14/2012 3:21:03 PM

You may be aware that Apple is planning on launching a TV set, dubbed the liv, possibly this year. Apple is also trying to push its set-top box, known as the Apple TV, now stronger witl its recent update. However, one thing that is missing from Apple’s ambitious plans is the ability to offer customers broadcast channels and not just single episodes of lv shows or movies.

Description: Apple wants broadcast TV channels as apps

New reports indicate that Apple plans on supporting such a streaming TV service this year, with channels available for viewers. The Cupertino tech giant has been in talks with content providers and it plans on allowing channels to be available as apps. This would mean that the apps may not just be limited to the iTV, or the Apple TV, but possibly be available on the iPad or other iDences cross-platform.

Despite the potential, content providers are not likely to turn away their rights and pricing models to Apple that easily. Reports show that there has been little headway for Apple in negotiating any deals as of now. Apple still stands by their goal of negotiating deals by Christmas, 2012, though.

One thing keeping negotiations stalled, according to reports, is that Apple wants to control virtually all aspects of such content distribution — thus leaving content providers with little negotiation power. For instance, Apple wants to be able to include the pricing plan for viewers and the content available to them.

A media executive was quoted saying, “They want everything for nothing.”

CEO of iTV Entertainment drummingup trouple for apple

Description: iTV Entertainment

Patrick Hughes, the CEO of I1V Entertainment, is attempting to cause trouble for Apple, even before the company has a chance to release its rumored Apple television set. The UK based company has butted heads with Apple before. In 2006, the tech giant released an image of what appeared to be an Apple branded television box bearing the name iTV. Since iTV Entertainment feels that they own the trademark to that name, they warned Apple about implementing it as the title for their rumored device. Apple agreed to change the name of the television set to “Apple TV,” before it ever hit store shelves.

But Hughes does not seem to be completely satisfied, and the CEO is already implementing a plan to 7orce” Apple into discussing the trademark of the name. Apparently, Hughes feels that Apple is waiting until the last possible moment to name their product, in an attempt to steal the ITV name from the corporation. Hughes is threatening to take legal action against Apple If they refuse to engage in talks regarding the trademark,

A press release from iTV Entertainment regarding the matter is set to be released tomorrow and states the following: “iTV Entertainment, LLC announced today that its counsel, Bart S. Fisher, had sent a letter to Apple, Inc. board director Al Gore, suggesting that a meeting be held ‘to see f an amicable and fair transaction arrangement’ could be made between the parties with regard to Apple’s use of the “1W” mark displayed throughout their U.S. Patent No. 2011/0154394 Al for a product that is rumored to be in development by and being planned for a possible launch in 2012. Apple describes its device as being ‘an audio and video entertainment center

“The Apple iTV entertainment center device would cause a great amount of confusion with 1W Entertainment customers. Should ‘the iTV rights issue’ not be resolved, then we would have no other choice but to ‘bring to the International Trade Commission (ITC) [our trademark infringement complaint] that could result in an exclusion order being issued against Apple under Section 337 of the Tariff Act of 1930.”

Apple has not yet made a formal response towards Hughes’ demands.

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