IFA 2012: 31 Aug, to 5 Sept.
Every year since the 1920’s the tech world
waits for an event to begin at Berlin – the IFA, or Internationale
Funkausstellung Berlin which literally stands for Internaional radio exhibition
Berlin, aka ‘Berlin Radio show’. Between 1924 and 1939 it was an annual event,
but as from 1950 it was organized on a two yearly basis until 2005. Since then
it has become an annual event again, held in September. Today it is one of world’s
leading trade shows for consumer electronics and home appliances. It offers the
opportunity to exhibitors to present their latest products and developments to
the general public. As a result of daily reporting in almost all the German
media, the radio exhibition achieves a large spreading of the information and
advertising messages and has also become international. In the course of its
history, a large number of world innovations were first seen at the exhibition.
The next IFA will be held from 31 August, to 5 September 2012 in Berlin.
There are many firsts that have taken place
at this fabulous electronic show for many decades, but rather than looking back
at those memories, we want to tell you more about the city of Berlin and what
else it can offer during your stay over there, during the IFA.
Making a trip to Berlin is always
worthwhile. And oftentimes, the trip can be especially rewarding on New Year’s
Eve, for example, when hundreds of thousands of visitors welcome the New year
at the Brandenburg Gate. And February, too, is especially notable, as this is
when famous movie stars make their way down the red carpet for the
international film festival Berlinale. And the Easter holidays traditionally
see famous opera soloists coming to Berlin for the Festive Days of the
Staatsoper.
Internationale
Funkausstellung Berlin
Berlin is now, officially, the capital of
Germany and many major German corporations are in the process of relocating
their headquarters to the city of political decision making. New buldings,
built by worldclass architects, have sprouted up throughout the ‘new Berlin’
and although much of its historical heritage was destroyed during the Second
World War, Berlin has maintained a cultural richness, sustaining a fascinating
and diverse selection of museum and monuments.
Still a city of two sides, the west
embraces alternative lifestyles with a vivacious nightlife and inherent
atmosphere of mounting excitement while the east is a journey through the
remains of the socialist experiment: a living, breathing museum of utilitarian
buildings and hiden delights. Beyond the main thoroughfares there are lively
bars, all- night entertainment and interesting little cafes.
IFA Continues to Grow
Internationale
Funkausstellung (IFA) am Donnerstagabend in Berlin
Dr. Christian Goke, COO Messe Berlin: “the
fact that the world of consumer electronics and home appliances attacts 140,000
trade visitors and more than 6000 journalists to Berlin is without parallel
anywhere in the world. The story continues in terms of growth and dynamic
innovation. IFA is an ongoing success”.
IFA Tech Watch.
For technical enthusiasts visiting IFA, for
journalists, experts and decision- makers from the industry and trade Hall 11.1
is a must –see stop on their tour of the fair: this is where IFA Tec-Watch
displays the technologies for the markets of tomorrow. The exhibits cover a
wide range of themes and include new display technologies and components, the
3-D and Super HD solutions of tomorrow, a combination of virtual and real worlds
(augmented reality) and the “cloud”, a place where numerous new applications
ranging from entertainment to services meet. Among the highlights is the
‘E-Haus’, a model of a fully networked home environment which, presented by the
ZVEH, ZVEI and VDE, demonstrates life in the smart home. Visitors can find out
what forward – looking technology is already capable of: energy saving, house
surveillance, remote monitoring of important functions and easy control of
various media. In addition to the exhibits on show the IFA TechWatch Forum at
te centre of the display hall features an outstanding and unique programme of
presentaions, papers and panel discussions.
