The new Apple TV Box

4/14/2012 9:01:30 PM

Description: The new Apple TV Box

Two years ago, Apple released a pretty revolutionary piece of equipment named the Apple TV box. This little container hooks up to any HD television set via an HD cable and allows useres access to a massive variety of content. For a price of $99.99, customers can get access to a multitude of digital content from the iTunes store. This includes things like movies, music, and television shows. Users also have access to photos and videos from their other devices. In addition to Apple based products, customers can also view things like Netflix, YouTube, NBA League Pass, Flickr, NHL Gamecenter, MobileMe, and MLB Tv. This impressive device has been giving users all over the globe experiences that they could otherwise only get with expensive gaming consoles or pricey subscriptions. And the good news is, their TV peripheral is only getting better.

Apple announced a few new features for the Apple TV at its Yerba Buena event on March 7, 2012. The first new addition comes in the form of quality. Apple stated that movies and television shows within the iTunes store will now support a full 1080p HD resolution. The kicker here is that Apple will not be charging anyone who previously downloaded a movie or television for the update. Every show, movie, or album that you have downloaded will be available through a free re-download on any Apple device you own, including the Apple TV box.

Apple also announced that it has taken a third attempt at the Apple TV user interface. Apple CEO Tim Cook expressed at one point during the event that making devices and UI’s as user- friendly as possible was one of the main things that the company has been striving to achieve. This new Apple TV UI is evidence of that and it looks really appealing. One of the main features is the new top-down menu. This menu is much easier to navigate and it includes a number of different categories that are easy to understand. Getting lost isn’t an issue anymore as pressing the “menu” button will bring the top-down menu back on the screen, regardless of where you are and what you are doing.

Description: The new Apple TV Box

Another key feature is the newly integrated “Genius” sub-category. This nifty tool functions much like Netflix’ “recommend” mode, but in a more detail oriented fashion. The Genius will make recommendations and suggestions for you, reliant upon the types of shows and movies you already view. There is no need to turn the Genius mode on or input any special information into it, it is always on and always tracking data. This makes it easier to find new shows and movies that you’re sure to enjoy, without the need to surf through tons of information that you really don’t care about. This is just one more way that Apple is helping make the Apple TV interface as user-friendly as possible.

There was, however, no discussion of an upgraded or enhanced version of the box in terms of hardware. This may suggest that Apple is moving ever closer to achieving the rumored television set that many sources suggest is already in the making. This new rumored television set would already have full Apple integration and the UI would stem past things like the App store and would move into live television. This could bring users a very friendly way to browse their favorite TV shows and with the new addition of the “Genius” it could probably even suggest shows and channels that the user may be interested in, Although the Apple television set is just a rumor, the upgrades in UI for the Apple TV box suggest that the company is working heavily on bringing the customer a great experience, rather than bringing them expensive and powerful hardware. Perhaps they are not upgrading the Apple TV box because an Apple television is right around the corner.

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