Mobile
computing works everywhere
Perhaps, you can feel
that a seismic change is occuring? It is unlikely not to have any feeling about
it. In fact, you absolutely have to take partial responsibility for the
dramatic change which is happening and permanently brings the destruction down
upon the traditional means of media by which companies work out. It is
right that we are mentioning about mobile computing; and though we are using
Mr.Jim’s home delivery sevice or the global empire of Google as examples, the
influence that mobile computing and other mobile appliances available in
companies cannot be over exaggerated.
Meet the new boss
So clear enough, PC
is not said to be during the end of its period as long as its usefulness in
business works is still concerned. As the matter of fact, regardless of the
notice that PC’s global sales at the end of the 4th quarter of 2010 just
increased 3.1% up to 93.5 million units comparing to the 4th quarter of 2009,
Gartner also informed about “the bright side of PC market” for the 4th quarter
of 2010, which is “the stable growth in the professional market led by the
replaced products” - (Note by H.L: replacement purchases). However, the bosses
of these companies, who clearly believe they are maximizing the companies’ potential
by merely depending on PC, are just fooling themselves. The deep integration in
business between netbook, smartphone and tablet which are smaller, lighter and
friendlier is the nowaday trend.
As an evidence, let’s
take a look at the recent forecast of IDC saying that there will be an increase
of 55% in the global smartphone market in this year comparing to 2010 (472
millions of items were sold comparing to 305 millions in 2010). In 2015, IDC
predicts that 982 millions of smartphones will be circulated all over the
world. About tablets, you cannot spend a day without any new research
illustrating the erosion in the revenue of PC caused by the sales of tablets.
About business, recently, Model Metrics made a report that 78% of nearly 450
company managers and IT experts, who were investigated in April, revealed that
their companies will officially deploy the tablet scheme at the end of 2013,
while the other 22% already did it. Moreover, 72% of them mentioned that
tablets have already been used within their companies, along with the fact that
49% said that the C-level managers were the first ones who brought iPads to
work and used them.
“When iPad was first
on display, we did not make a prediction that it would replace laptop or PC”,
admitted by Dave Dahlberg - CMO of Model Metrics. “Therefore, it is the third
quite expensive equipment (laptop, smartphone and now be tablet). It is so
surprised to see such good acceptance to purchase equipments as luxurious
stuffs and the speed that it turns out to happen.
Furthermore, Dahlberg
stated that companies were defeated when they saw the proofs about mobile
application concepts which were created for their own companies, “although it
is just the way that soft drink producers help the selling representatives
manage warehouses more efficiently and effectively; as well as being
interactive demos which help the medical selling representatives display their
products right on the tablets”.
Enabling mobile
appliances to become essential business tools is the upgraded hardware,
including dual-core processors supporting multi-tasking, faster performance,
wireless connection 3G (and will be 4G); and the rising-up availability of
cloud computing services on demand.
Combining these
elements allows staffs to keep track on the inventory, complete transactions,
manage the recruitment and hiring, collaborate and keep in touch with
colleagues and customers through private and public social networks and
mobile tools which are used at the back-side balconies, hotels’ corridors, during
football matches’ break time, and anywhere else in which Internet is available.
The persistent
behavior of the staffs in using personal mobile equipments for working is so
great that many companies are forced to work with their branches, along with
issuing the new confidential strategies in order to protect the companies’ data
and solve the network congestion triggered by the number of equipments the
staffs bring along. (Jupiter Networks reported that 81% of 6,000 people using
mobile tools were investigated to have accessed to the company network, whereas
the companies did not know or allow to).
It is time...
As Dahlberg said,
companies need “a new thinking concept”. They need to wonder that “What could
we do that we could not do before? How could we use the mobile capability to
renovate business activities and leave behind our competitors? You have to
assume that your rivals are wondering the similar questions”.
