Mobile computing works everywhere

3/22/2012 4:55:33 PM

Mobile computing works everywhere


Perhaps, you can feel that a seismic change is occuring? It is unlikely not to have any feeling about it. In fact, you absolutely have to take partial responsibility for the dramatic change which is happening and permanently brings the destruction down upon the traditional means of media by which companies work out. It is right that we are mentioning about mobile computing; and though we are using Mr.Jim’s home delivery sevice or the global empire of Google as examples, the influence that mobile computing and other mobile appliances available in companies cannot be over exaggerated.

Meet the new boss

So clear enough, PC is not said to be during the end of its period as long as its usefulness in business works is still concerned. As the matter of fact, regardless of the notice that PC’s global sales at the end of the 4th quarter of 2010 just increased 3.1% up to 93.5 million units comparing to the 4th quarter of 2009, Gartner also informed about “the bright side of PC market” for the 4th quarter of 2010, which is “the stable growth in the professional market led by the replaced products” - (Note by H.L: replacement purchases). However, the bosses of these companies, who clearly believe they are maximizing the companies’ potential by merely depending on PC, are just fooling themselves. The deep integration in business between netbook, smartphone and tablet which are smaller, lighter and friendlier is the nowaday trend.

As an evidence, let’s take a look at the recent forecast of IDC saying that there will be an increase of 55% in the global smartphone market in this year comparing to 2010 (472 millions of items were sold comparing to 305 millions in 2010). In 2015, IDC predicts that 982 millions of smartphones will be circulated all over the world. About tablets, you cannot spend a day without any new research illustrating the erosion in the revenue of PC caused by the sales of tablets. About business, recently, Model Metrics made a report that 78% of nearly 450 company managers and IT experts, who were investigated in April, revealed that their companies will officially deploy the tablet scheme at the end of 2013, while the other 22% already did it. Moreover, 72% of them mentioned that tablets have already been used within their companies, along with the fact that 49% said that the C-level managers were the first ones who brought iPads to work and used them.

“When iPad was first on display, we did not make a prediction that it would replace laptop or PC”, admitted by Dave Dahlberg - CMO of Model Metrics. “Therefore, it is the third quite expensive equipment (laptop, smartphone and now be tablet). It is so surprised to see such good acceptance to purchase equipments as luxurious stuffs and the speed that it turns out to happen.

Furthermore, Dahlberg stated that companies were defeated when they saw the proofs about mobile application concepts which were created for their own companies, “although it is just the way that soft drink producers help the selling representatives manage warehouses more efficiently and effectively; as well as being interactive demos which help the medical selling representatives display their products right on the tablets”.

Enabling mobile appliances to become essential business tools is the upgraded hardware, including dual-core processors supporting multi-tasking, faster performance, wireless connection 3G (and will be 4G); and the rising-up availability of cloud computing services on demand.

Combining these elements allows staffs to keep track on the inventory, complete transactions, manage the recruitment and hiring, collaborate and keep in touch with  colleagues and customers through private and public social networks and mobile tools which are used at the back-side balconies, hotels’ corridors, during football matches’ break time, and anywhere else in which Internet is available.   

The persistent behavior of the staffs in using personal mobile equipments for working is so great that many companies are forced to work with their branches, along with issuing the new confidential strategies in order to protect the companies’ data and solve the network congestion triggered by the number of equipments the staffs bring along. (Jupiter Networks reported that 81% of 6,000 people using mobile tools were investigated to have accessed to the company network, whereas the companies did not know or allow to).

It is time...

As Dahlberg said, companies need “a new thinking concept”. They need to wonder that “What could we do that we could not do before? How could we use the mobile capability to renovate business activities and leave behind our competitors? You have to assume that your rivals are wondering the similar questions”.

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